Hlynur Hákonarson is a fashion professional working across visual merchandising, retail environments, styling, buying, and brand development.

His work explores the relationship between product, space, and visual communication, with experience spanning premium retail, technical apparel, and contemporary fashion.

Having worked across store development, brand presentation, and creative projects, he combines a strong understanding of both the commercial and visual aspects of the fashion industry.

Based between Reykjavík and Milan.